About Pratham
Pratham Education Foundation (‘Pratham’) is an innovative learning organization with a mission of “every child in school and learning well”. Around 30 years ago, Pratham’s work began with pre-schools in the urban slums of Mumbai. Today Pratham has grown both in scope and geographical coverage. Currently, Pratham has activities in 25 states and UTs and implements programs that include activities for pre-school and elementary school age groups, dropout girls and women as well as vocational skilling programs for youth. As one of the largest non-governmental organizations in the country, Pratham focuses on high-quality, low-cost, and replicable interventions to address gaps in the education system.
The mission to improve the quality of education in India and ensure that all children not only attend but also thrive in school is being accomplished by working in collaboration with the government, local communities, parents, teachers, volunteers, and civil society members. Our programs aim to supplement rather than replace governmental efforts. They are implemented on a large scale to not only reach as many children as possible, but also to enable an adoptable demonstration model for governments and other partners. For more details, refer to www.pratham.org
Role Overview
As Pratham continues to grow and have a significant impact on learning outcomes in India, the organization is looking to hire a Senior Associate – Content for the Communications team. This individual will be responsible for working with a team in creating, organizing and managing content in line with the overall communications strategy. This individual will help ensure that all content requirements from the communications team are delivered in a timely and seamless manner and reflect unified and consistent messages across all of its key constituencies: donors, partners, media, internal team members and employees, volunteers, government representatives, community leaders, etc.
Writing, Copyediting/ Proofreading
- Develop original and engaging content for various channels, including website, social media, email newsletters, press releases, and program documentation.
- Craft compelling narratives that convey the organization’s mission, vision, and values, while effectively communicating complex ideas in a clear and concise manner.
- Coverage of field projects by writing and editing reports/blogs; taking pictures and making photo blogs; conceptualising, scripting, shooting and editing short videos
Editorial Planning:
- Collaborate with the communications team to plan and execute an effective content calendar aligned with organizational objectives and key events.
- Ensure a consistent brand voice and messaging across all communication channels.
Storytelling and Impact:
- Identify and gather compelling stories and testimonials from beneficiaries, volunteers, and donors to showcase the impact of our organization’s work.
- Create powerful stories that resonate with our audience and inspire them to take action and support our cause.
Collaboration and Coordination:
- Work closely with cross-functional teams to ensure content is aligned with overall communication strategies.
- Collaborate with graphic designers, videographers, and other content creators to develop multimedia content.
Qualifications and Experience
- Bachelor’s degree in Journalism, Social Studies, Communications, Public Relations, or a related field.
- 3-5 years of work experience as a Content Specialist or similar role, preferably in the non-profit sector.
- Exceptional writing and editing skills with the ability to create engaging content that drives conversation and action.
- Demonstrated understanding of various social media platforms, their unique audiences, and best practices for each.
- Creative mindset and experience in visual content creation using tools like Adobe Creative Suite, Canva, Mailchimp, Photoshop or similar software.
- Ability to work independently and collaboratively, managing multiple projects and deadlines.
- A genuine passion for the non-profit sector and a commitment to making a positive impact on the community and the world.
- Strong understanding of various communication channels and how to tailor content for different audiences.
- Ability to manage multiple projects and meet tight deadlines while maintaining the highest level of quality.
- Have the ability and willingness to travel as required. We believe a key component of communicating about Pratham’s work is forming a direct connection with our programs through on-ground visits. An ideal candidate would be willing and able to travel frequently across the country to visit our local programs.
Other Details
Location – New Delhi, Work from Office
Reports to – Content Lead – Communications
Application Process
Due to the volume of applications received, only applications with all the following attachments are eligible for consideration. The following documents need to be compiled and submitted on this link: Shortlisted applicants will be contacted for the next round.
- Statement of Purpose (500 words) highlighting your background, your interest in the role and why you are a good fit. *Please avoid using AI tools to write. We will be able to detect it.
- Updated CV (no more than 3 pages) capturing all relevant experience in line with the expectations of the role
- References (at least 1 and no more than 3) who can speak to your experience and the overall fit for the role and organization
