About Pratham
Pratham Education Foundation (Pratham) is one of the largest education NGOs in India with a record of innovative, rigorously evaluated programs that have inspired similar programs across three continents. With a history spanning 30 years, Pratham’s work today extends from programs for early and elementary years to girls and women, and youth skilling. Through programs covering 25 states and Union Territories, in an average year, Pratham usually reaches over 6 million children and youth. This is achieved through a combination of efforts: directly working with children and youth in communities, as well as through collaborations with state and district-level governments.
Pratham has received notable awards such as the Lui Che Woo Prize, WISE Prize for Innovation, Skoll Award for Social Entrepreneurship, the Henry R Kravis Prize in Leadership and the CNN-IBN Indian of the Year for Public Service. Pratham also received the 2021 Yidan Prize for Education Development and the Yashraj Bharati Samman in 2025.
For more details, refer to www.pratham.org
Role Overview
We are seeking a creative and digitally fluent Senior Associate – Visual Communications to join our Communications team. This role goes beyond traditional graphic design and focuses on creating cohesive visual outputs across print, digital, and light-motion formats.
The ideal candidate should be able to design high-quality reports and campaign materials while also creating digital-first social content and basic motion assets. This role does not involve leading video shoots or long-form film editing but requires comfort with short-form visual storytelling.
The position reports to the Lead – Design, Communications and will work closely with program and State teams to build effective, high-impact visual communication outputs.
Key Responsibilities:
- Understand Pratham’s programs and goals to create visuals aligned with organisational strategy and audience.
- Design creative assets across formats including brochures, presentations, infographics, social media posts, campaign toolkits, and donor materials.
- Develop digital-first content such as carousels, reels graphics, short-form visual storytelling formats, and platform-specific creatives.
- Create light motion graphics and simple animated explainers where required.
- Support short-format video edits (text overlays, subtitles, basic transitions).
- Ensure strong visual consistency across platforms in line with brand guidelines.
- Prepare final artwork for print and coordinate with vendors as required.
- Support website visual updates including banners, layout visuals, and campaign pages.
- Contribute to campaign ideation and content planning discussions.
- Stay updated with design trends, emerging formats, and evolving digital storytelling practices.
An Ideal Candidate will:
- Bachelor’s degree or diploma in Graphic Design, Visual Communication, or a related field.
- 2-4 years of relevant experience in design or visual communications.
- Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Working knowledge of After Effects or similar tools for light motion graphics.
- Familiarity with Canva and social-first design formats.
- Basic video editing capability (e.g., Premiere Pro or similar) for short-form edits.
- Strong understanding of typography, layout, color theory, and visual hierarchy.
- Ability to manage multiple projects and meet deadlines.
- Strong attention to detail and collaborative mindset.
Preferred (Good to Have)
- Illustration skills.
- Experience in digital campaign design.
- Familiarity with website CMS platforms (e.g., WordPress).
- Awareness of social media visual trends and storytelling formats.
- Familiarity with AI-enabled design tools and evolving creative workflows.
- Experience in the education or social impact sector.
Other Details
Location – New Delhi, Work from Office
Reports to – Lead, Brand & Design – Communications
Application Process
Due to the volume of applications received, only applications with all following attachments are eligible for consideration. The following documents need to be compiled and submitted on the link here.
Shortlisted applicants will be contacted for the next round.
- Updated CV (no more than 3 pages) capturing all relevant experience in line with the expectations of the role.
- Statement of Purpose highlighting your background, your interest in the role and why you are a good fit with your portfolio.
