About Pratham
Pratham Education Foundation (‘Pratham’) is an innovative learning organization with a mission of “every child in school and learning well”. Around 30 years ago, Pratham’s work began with pre-schools in the urban slums of Mumbai. Today Pratham has grown both in scope and geographical coverage. Currently, Pratham has activities in 25 states and UTs and implements programs that include activities for preschool and elementary school age groups, dropout girls and women as well as vocational skilling programs for youth. As one of the largest non-governmental organizations in the country, Pratham focuses on high-quality, low-cost, and replicable interventions to address gaps in the education system.
The mission to improve the quality of education in India and ensure that all children not only attend but also thrive in school is being accomplished by working in collaboration with the government, local communities, parents, teachers, volunteers, and civil society members. Our programs aim to supplement rather than replace governmental efforts. They are implemented on a large scale to not only reach as many children as possible, but also to enable an adoptable demonstration model for governments and other partners. For more details, refer to www.pratham.org
About the ENABLE Program
The National Education Policy (NEP) 2020 emphasizes the fundamental importance of universal foundational literacy and numeracy (FLN). But, children, especially those with special needs and disabilities, face significant barriers hindering their acquisition of foundational skills. In India, an estimated 7.8 million children and young individuals had disabilities in 2019. Alarmingly, a large proportion of them do not attend educational institutions, and 45% struggle to attain foundational literacy. ENABLE' or 'Equity in Accessing Numeracy And Basic Literacy Education', is a multi-pronged intervention to strengthen the quality of education for 3-9 year olds with disabilities. The 3 key objectives of this program are to:
- Strengthen Government's mainstream service delivery mechanism to ensure foundational learning outcomes for learners with disabilities (LwD)
- Identify, address and overcome attitudinal barriers and stereotypes towards learners with disabilities in families and communities
- Facilitate partnership between relevant government departments, civil society, private sector and communities in support for learners with disabilities
Position Summary
The Senior Associate/ Manager (Strategic Communications) will support the project communications, and implementation of strategic communications output to promote inclusive education. This role requires a blend of social-design sensibilities, multimedia expertise and stakeholder engagement skills.
Key Responsibilities
- Program Branding
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- Gain a comprehensive understanding of the program’s context, vision, mission, theory of change, and year-round activities.
- Regularly perform and contribute to independent research on accessible communication design, and implement best practices of inclusive design in the program’s communications.
- Develop a strong understanding of Pratham’s brand language and assist in aligning program communications with the same. Uphold the ethics and values outlined by Pratham in all creative processes.
- Pay close attention to the program’s branding guidelines and support creative teams in their implementation.
- Assist in the ideation, design, development and dissemination plans for a branding kit comprising various collaterals to effectively engage stakeholders.
- Communications Management
- Regularly collaborate with state, content, and advocacy teams to identify communications needs and challenges through field visits, workshops, and day-to-day communications.
- Identify and coordinate with professional filmmakers, designers, and related services to produce high-quality multimedia outputs in a timely manner.
- Draft concept notes and creative briefs for various forms of media production.
- Collaborate with various stakeholders to ensure clear articulation, constructive feedback, and a smooth workflow from ideation to implementation.
- Organize and upkeep a repository of visual media for the program in the form of google drive folders, hard disk back ups, footage logs etc.
- Promote sustainable communication channels through capacity-building workshops of state teams in documentation.
- Collect and compile feedback and impact metrics for strategic communications for updates and presentations.
- Liaise with Pratham’s content and social media team to plug in programmatic highlights and learnings on the organization’s official handles.
- Identify relevant communications opportunities and assist in creating, placing, and communicating content and messages.
- Support in conceptualizing, planning, and executing communication campaigns, workshops, seminars, and events that raise awareness about inclusive education, promote inclusivity, and foster community engagement.
- Creative Documentation and Storytelling
- Actively contribute to crafting the program's narrative by documenting its journey and key milestones through various multimedia formats
- Provide editorial support to the program, design, and video teams to produce content that promotes inclusive education, including blogs, designs, and short videos.
- Develop, write, and edit a wide range of communication materials such as blog posts, articles, newsletters, reports, and presentations, ensuring they are engaging, informative, and aligned with the program's voice and objectives.
- Collaborate with the design team to create visually appealing graphics, infographics, and multimedia content that complement written materials and effectively convey key messages.
- Create case studies and project summaries that highlight key achievements, challenges, and lessons learned, serving as valuable resources for internal teams and stakeholders.
- Explore and implement new and innovative documentation techniques, such as interactive reports, video documentaries, and digital storytelling platforms, to enhance the engagement and impact of our communications.
Desired Qualifications and Experience
- Bachelor’s degree in Mass Media, Design, Journalism, Marketing, or a related field.
- 4-8 years of experience in communication roles, preferably in education or social advocacy.
- A strong portfolio showcasing creative storytelling and technical proficiency.
- Good project management skills, with the ability to manage multiple deadlines and priorities effectively.
- Ability to work collaboratively and independently, with a strong commitment to inclusivity and diversity.
- Willingness to travel.
- Passion for education and social impact, with a commitment to advancing Pratham's mission through innovative media strategies.
- Good communication skills with fluency in English. Knowledge of an Indian vernacular is an added advantage
- Familiarity with digital tools and technologies relevant to communication (Adobe Creative Suite, Motion Graphics, etc.).
Working Location: Delhi/Mumbai
Location: Mumbai/Delhi
Positions available: 1
Reports to: Senior Manager (Strategic Communications, ENABLE)
Application Process
To participate in the process, kindly submit the form available at https://forms.gle/n9a8CLbVs7tg6TaJ9
Deadline : 19th August 2024
Note: Pratham is an equal opportunity employer. We are committed to creating an inclusive and diverse workforce and consider all qualified applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age or disability. We encourage individuals from underrepresented groups, especially persons with disabilities to apply.
