About Pratham
Pratham Education Foundation (Pratham) is one of the largest education NGOs in India with a record of innovative, rigorously evaluated programs that have inspired similar programs across three continents. With a history spanning 30 years, Pratham’s work today extends from programs for early and elementary years to girls and women, and youth skilling. Through programs covering 25 states and Union Territories, in an average year, Pratham usually reaches over 6 million children and youth. This is achieved through a combination of efforts: directly working with children and youth in communities, as well as through collaborations with state and district-level governments.
Pratham has received notable awards such as the Lui Che Woo Prize, WISE Prize for Innovation, Skoll Award for Social Entrepreneurship, the Henry R Kravis Prize in Leadership and the CNN-IBN Indian of the Year for Public Service. Pratham also received the 2021 Yidan Prize for Education Development and the Yashraj Bharati Samman in 2025.
For more details, refer to www.pratham.org
About Pratham’s Digital Initiative
The Pratham-Shah PraDigi Innovation Centre (PraDigi Centre) develops technology-enabled learning models and digital educational resources to support learning for school, work and life.
The Centre has created and curated over 30,000 digital resources, including videos, games, audio, reading materials and interactive content, available in 14 Indian languages and English through Pratham Open School.
The Centre’s dedicated Production Unit, comprising Media, Graphics & Animation, and Translation teams, supports digital content production for PraDigi and other Pratham programs.
Over the past few years, PraDigi has been actively exploring and integrating Artificial Intelligence (AI) into different stages of digital content production, including translation, transcription, voiceovers, dubbing, image generation and video production.
Position Summary – Senior Associate, Production
The Senior Associate position in the PraDigi – Production Unit offers young, interested, and energetic people a unique opportunity to be an integral part of Pratham’s digital work across the country.
The Senior Associate will support:
- Digital Content Production Planning and Coordination
- Plan and manage production schedules for digital resources, including audio, video, visual and print materials, ensuring timely delivery.
- Coordinate with project managers, learning designers, content developers, media, graphics and animation teams, translators and subject experts to ensure smooth execution.
- AI Tool Exploration and Workflow Integration
- Research, test and evaluate AI tools for digital content production based on quality, efficiency, cost, language support and suitability.
- Identify opportunities to integrate AI and automation into existing production processes; develop, optimise and implement AI-enabled workflows in collaboration with production teams.
- AI Pilots, Innovation and Process Improvement
- Design and implement pilots to test AI-based production solutions, assessing their impact on quality, turnaround time, cost and scalability.
- Explore emerging technologies, automation solutions and partnerships with technology providers, subject experts and organisations to improve production capabilities.
- Quality Assurance and Resource Management
- Maintain branding standards and quality checks for digital resources, including developing evaluation parameters and human review processes for AI-assisted content.
- Manage and update digital content repositories while ensuring responsible AI practices related to copyright, privacy, attribution and accessibility.
- Documentation, Reporting and Capacity Building
- Prepare production reports, budgets, analyses, SOPs and documentation of AI experiments, workflows and best practices for internal and external communication.
- Conduct demonstrations, hands-on training and knowledge-sharing sessions to support teams in adopting AI-enabled digital content production processes.
Desired Qualifications and Requirements
- Bachelor’s degree in Media Technology, Multimedia, Computer Science, IT, Engineering, Digital Media or a related field, or equivalent practical experience.
- 3-5 years of experience in digital content production technology, AI-enabled media production, creative technology or workflow automation.
- Hands-on experience with AI tools for audio, video, image generation, translation, dubbing or related production processes.
- Understanding of digital content production workflows and familiarity with conventional production tools.
- Knowledge of prompt engineering, with a basic understanding of APIs, tool integration and automation.
- Strong experimentation, analytical, problem-solving and troubleshooting skills.
- Good documentation, communication and collaboration skills, with an ability to support technology adoption across teams.
- Proficiency in English and Hindi or another Indian language, with willingness to travel when required.
Preferred Qualifications
- Experience with AI platforms such as ElevenLabs, Google AI Studio, Gemini, ChatGPT, Adobe Firefly, Runway, Sarvam AI or similar tools.
- Experience with APIs, automation platforms such as n8n or Make, or basic scripting using Python or JavaScript.
- Experience integrating multiple AI tools into a single production workflow.
- Familiarity with multilingual content production, particularly in Indian languages.
- Experience developing and implementing technical workflows, SOPs or internal production systems.
- Experience conducting technical demonstrations, training sessions or supporting technology adoption.
- Prior experience in educational content production, EdTech or the development sector.
Location: Pune
Application Process:
To participate in the process, kindly submit the form available at: https://forms.gle/fyCjsTHEsJZzM8j3A
Once we have done resume shortlisting, we will send you an assignment. We will have at least 3 Interview rounds (1 Technical, 1 Team, 1 HR). The final offer will be shared after the compensation discussion. A minimum of three recommendations will be needed as we proceed through the selection process.
Note: Due to the high volume of applications we receive, we will not be able to provide individual responses to every applicant and will reach out only to shortlisted candidates. We appreciate your understanding and patience.
