About Pratham
Pratham Education Foundation (Pratham) is one of the largest education NGOs in India with a record of innovative, rigorously evaluated programs that have inspired similar programs across three continents. With a history spanning 30 years, Pratham’s work today extends from programs for early and elementary years to girls and women, and youth skilling. Through programs covering 25 states and Union Territories, in an average year, Pratham usually reaches over 6 million children and youth. This is achieved through a combination of efforts: directly working with children and youth in communities, as well as through collaborations with state and district-level governments.
Pratham has received notable awards such as the Lui Che Woo Prize, WISE Prize for Innovation, Skoll Award for Social Entrepreneurship, the Henry R Kravis Prize in Leadership and the CNN-IBN Indian of the Year for Public Service. Pratham also received the 2021 Yidan Prize for Education Development and the Yashraj Bharati Samman in 2025.
For more details, refer to www.pratham.org
About Pratham’s Digital Initiative
The Pratham-Shah PraDigi Innovation Centre (PraDigi Centre) develops technology-enabled learning models and digital educational resources to support learning for school, work and life.
The Centre has created and curated over 30,000 digital resources, including videos, games, audio, reading materials and interactive content, available in 14 Indian languages and English through Pratham Open School.
The Centre’s dedicated Production Unit, comprising Media, Graphics & Animation, and Translation teams, supports digital content production for PraDigi and other Pratham programs.
Over the past few years, PraDigi has been actively exploring and integrating Artificial Intelligence (AI) into different stages of digital content production, including translation, transcription, voiceovers, dubbing, image generation and video production.
Position Summary – Associate, Production
The Associate position in the PraDigi – Production Unit offers young, interested, and energetic people a unique opportunity to be an integral part of Pratham’s digital work across the country.
The Associate will support in:
- Digital Content Production Management
- Manage end-to-end production of digital resources, collaborating with Content, Technology, Media, Graphics, Animation and Translation teams to identify requirements, plan production strategies and ensure timely delivery.
- Integrate AI tools and workflows into different stages of production to improve efficiency, quality and scalability.
- AI Tool Exploration and Workflow Development
- Test and evaluate emerging AI tools for translation, transcription, voiceovers, dubbing, image and video generation, and other production requirements, assessing their quality, cost, accuracy and language support.
- Design, pilot and optimise AI-assisted production workflows, developing reusable prompts, templates and guidelines to standardise processes and reduce manual effort.
- Production Tracking, Analysis and Reporting
- Track production progress through content dashboards and prepare reports, analyses and documentation for internal and external communication.
- Analyse online and offline content usage across Pratham Open School (POS) platforms, apps and YouTube channels to inform content development, production planning and distribution strategies.
- Digital Repository Management and Platform Optimisation
- Support the management and organisation of digital resources on the POS website, regional YouTube channels and other PraDigi platforms.
- Optimise content discoverability through metadata, multilingual titles, tags, thumbnails and SEO practices, exploring AI-assisted solutions wherever applicable.
- Quality Assurance and Continuous Improvement
- Ensure digital resources meet program requirements, production timelines, branding guidelines and quality standards, including appropriate human review of AI-assisted content.
- Conduct comparative evaluations of AI tools and production workflows, document findings and recommend improvements for wider adoption across teams.
Desired Qualifications and Requirements
- Bachelor’s degree in Engineering, Media, Multimedia, Digital Media, Mass Communication, IT or a related field, or equivalent practical experience.
- 1-3 years of experience in digital content production, production coordination, content management or related roles.
- Understanding of digital content production processes, including audio, video, graphics, animation and multilingual content development.
- Familiarity with digital content platforms, repository management, metadata, basic SEO and content analytics.
- Strong organisational, coordination and communication skills, with the ability to manage multiple tasks, meet deadlines and collaborate across teams.
- Proficiency in English and Hindi or another Indian language, with adaptability, attention to detail and willingness to travel when required.
Preferred Qualifications
- Basic knowledge of generative AI tools such as ChatGPT, Gemini, ElevenLabs, Google AI Studio, Adobe Firefly or similar platforms.
- Interest in exploring AI applications for content creation, translation, transcription, voiceovers, image and video generation.
- Familiarity with digital content production tools, content management systems, YouTube Studio or analytics platforms.
- Basic understanding of prompt writing and AI-assisted production workflows.
- Experience in maintaining production trackers, preparing reports and supporting quality assurance processes.
- Prior experience in educational content production, EdTech, NGOs or the development sector.
Preferred
- Exposure to the non-profit sector through previous experience (including internships) or otherwise.
Location: Pune
Application Process:
To participate in the process, kindly submit the form available at: https://forms.gle/FHd8L6WzxyQzhEH86
Once we have done resume shortlisting, we will send you an assignment. We will have at least 3 Interview rounds (1 Technical, 1 Team, 1 HR). The final offer will be shared after the compensation discussion. A minimum of three recommendations will be needed as we proceed through the selection process.
Note: Due to the high volume of applications we receive, we will not be able to provide individual responses to every applicant and will reach out only to shortlisted candidates. We appreciate your understanding and patience.
